Is Increasing SVOD Adoption Due to the Longevity of VCRs?

Over one third of American households still own a VCR; can you believe it? According to GfK’s report, Over-the-Top TV 2016: A Complete Video Landscape, 35% of households still own a videocassette player. The report doesn’t provide additional detail on whether this device is being used as a dust collector or is actually being used for its […]

Can The New Apple TV “Appify”…And Amplify…Your Business?

Can The New Apple TV “Appify”, And Amplify, Your Business? Hyperbole aside, can the new Apple TV change the world? From what we’ve seen as the Giant team has explored the developer kit, reviewed the new specifications and experienced the new interface, the answer is “yes”. Today, but perhaps not for long, Apple TV runs […]

Giant Steps in the Digital Mediascape with Roku

If you’re delivering content, you need to be where your customers are. And so we are. On September 13, our first Roku channel went live bringing long-standing client Renderyard, the cutting edge short film distributor based in the United Kingdom to living rooms. (For those keeping track, we also published a Tabby Award-nominated iOS app […]

Managing a Cornucopia of Entertainment Choices

Christmas brought a bit of a tech upgrade at mi casa. Twas a long time coming… I finally knuckled down and hooked up the Roku which I got from FlixFling about a blue moon ago, which meant Hulu+ (for my wife’s Scandal fascination) and my Amazon Prime were quickly inaugurated. Our Apple TV arrived too, […]

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