Is Increasing SVOD Adoption Due to the Longevity of VCRs?

Over one third of American households still own a VCR; can you believe it? According to GfK’s report, Over-the-Top TV 2016: A Complete Video Landscape, 35% of households still own a videocassette player. The report doesn’t provide additional detail on whether this device is being used as a dust collector or is actually being used for its […]

You’ll Be Hearing More About OTT…Much More

If you follow the news about the evolution of home entertainment technology and consumer behavior, like we do, you can’t miss the numerous prognostications about the the future of streaming media, the rise of OTT, the increasing rate of “cord-cutting” and the personalization and app-ificiation (if there is such a word) of content delivery. Just […]

Be Where Your Viewers Are (And they’re in the living room, streaming)

It’s one of those classic marketing cliches, and it’s a classic cliche because it’s true. If you want to grow your business and sell your product or service, you MUST be where your customers are. This rule applies to media companies, who need an audience, just as it does to pizza restaurants, which need a […]

Understanding OTT and the Future of Entertainment

What DOES “OTT” mean and why is it important? It’s a term often used in the home entertianment media recently. In short, it’s an acronym of “Over The Top” which describes video delivery which relies on internet-based streaming rather than an Over-The-Air broadcast or via a cable or satellite system. (Look: Wikipedia!) It’s a term […]

Can The New Apple TV “Appify”…And Amplify…Your Business?

Can The New Apple TV “Appify”, And Amplify, Your Business? Hyperbole aside, can the new Apple TV change the world? From what we’ve seen as the Giant team has explored the developer kit, reviewed the new specifications and experienced the new interface, the answer is “yes”. Today, but perhaps not for long, Apple TV runs […]

Should YOU Undertake an OTT Initiative?

Say you’re a content owner. You (likely) license your content to the big services such as Netflix, Amazon and, increasingly, Hulu. But discoverability continues to be a challenge. Good content you may have, but attracting an audience when competing with hundreds or thousands of film and TV product from global distributors means that unless a […]

Does the Future of TV Lie Beyond Cable?

Apple’s announcement last week of their upgraded TV platform was, perhaps, a bit of an anti-climatic surprise. With the broadcast and home entertainment industries both figuratively holding their breath about a possible Apple TV service and channel bundle, this incremental improvement on the existing Apple TV box was important, but not the show for which […]

OTT IS the future — Are you ready?

“Which way did they go? How many were there? How fast were they going? I must find them; I am their leader.” – Unknown This apochryphal quote always ellicits a smile when I read it. The idea that a leader is struggling to catch up to the group they are supposed to be guiding is […]

Top 3 Media Trends You Should Be Tracking

I had a history professor back in my collegiate days who encouraged the class, every time his lecture included the word “change”, to respond with an immediate question”: “Pace and degree?” The idea was that change, throughout history, is a constant, but the pace of that change, and the degree of that change, can make […]

Television Is No Longer The Electronic Pied Piper

I had the occasion, recently, to relate the tale of the Pied Piper of Hamlin to a young audience who had never heard it before. It’s actually one of my favorite childhood tales; I was always amazed by the Piper’s power over the children, that they would follow him unquestioningly, and scornful of townsfolks’ blatant […]

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