Is Increasing SVOD Adoption Due to the Longevity of VCRs?

Over one third of American households still own a VCR; can you believe it? According to GfK’s report, Over-the-Top TV 2016: A Complete Video Landscape, 35% of households still own a videocassette player. The report doesn’t provide additional detail on whether this device is being used as a dust collector or is actually being used for its […]

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